In doing some light research for a inspiration for a post this week, I really came to find that vlogs really fly under the radar of the mainstream media. Simply typing “vlog” into Google search comes up with more explanatory information versus media coverage of vlogs and vloggers. I decided to delve a little bit deeper into finding coverage of the developing YouTube phenomena.
An article published recently by BBC news on November 13 was the most in-depth look at vlogging I could find. The author chose to highlight the success that many vloggers see when they make a career out of their YouTube popularity. It is explained that though vloggers are self-employed, they run a mini empire based upon their independent brands and that it is not as simple as pressing record.
“I wake up at six,” she says. “I’m on my laptop working by seven and I probably finish at about six.” Says Anna Gardner, the vlogger behind Viviana Does Make Up. Another vlogger, Lily Pebble states that spends her days tweeting, recording vlogs, writing blogs, researching beauty products, chatting with followers and negotiating contracts.
In general this article is a great way to get a grasp of the business and financial side of vlogging and provides insight into what I believe is a phenomena that will only continue to get larger. It will be interesting to see if in the future vlogging will be dissected by the media like many other digital related social sensations’, such as Facebook and Twitter have been.
If you would like to read this BBC article, click here.
In my search to find out more about the backstories of the vlogging phenomena, I came across something I most definitely did not expect to find. It turns out that there are gossip websites relating to various YouTubers and vloggers. It makes sense that the concept of a TMZ style website for the vlogosphere would exist as many vloggers have personal relationships with each other. Many do videos that feature each other.
BuzzTube appears to be the “go to” source for all of your YouTuber gossip. Looking through the posts, the format and content are similar to any gossip rag website. Relationships, drama and scandals reign supreme as they do for the world of Hollywood. In general there is not an excessive amount of content and it does not appear that posts are incredibly regular and updated. What I believe sets BuzzTube apart from the standard tabloid is their direct access to the subjects they are reporting on as they do provide exclusive interviews with various Internet stars.
BuzzTube labels themselves as “a New Media tabloid based out of Santa Barbara”. They explain that their website “Delivers you all the latest news, rumors, scandals, and gossip on the internets hottest stars. Since being founded BuzzTube has been recognized as the largest and most reliable source for New Media news.”
I think it is outstanding that this online tabloid exists. I can’t say I am a huge fan of celebrity gossip, but applying the gossip magazine format to the expanding world of YouTube and Internet stars is a success waiting to happen. The Internet celebrity world is only getting larger and a company taking a stake in a part of it that can eventually turn a commercial profit is just great and innovative on their part.
If you would like to visit BuzzTube, click here.